Why Small Businesses Need to Automated Follow Up Systems
The Importance of Follow Up for Small Businesses
Small businesses often struggle with following up with leads and customers. In fact, according to a study by Harvard Business Review, 71% of leads are never followed up with. This means that small businesses are losing out on potential sales and revenue.
Increased Revenue from Automated Follow Up
An automated follow up system can help small businesses increase revenue. In fact, businesses that use marketing automation to nurture prospects experience a 451% increase in qualified leads, according to the Annuitas Group.
Improved Customer Retention with Follow Up
Follow up is not just important for generating new business, it's also important for customer retention. According to a study by Marketing Metrics, the probability of selling to an existing customer is 60-70%, while the probability of selling to a new prospect is only 5-20%. An automated follow up system can help businesses stay in touch with existing customers and improve customer retention rates.
Time Savings with Automated Follow Up
Small business owners are often short on time, and manually following up with leads and customers can be time-consuming. An automated follow up system can save time and increase efficiency. In fact, businesses that use marketing automation to nurture prospects see a 20% increase in sales opportunities, according to a study by DemandGen Report.
Personalized Follow Up with Automation
An automated follow up system can also help small businesses personalize their follow up efforts. Personalization is key to building strong relationships with customers and leads. In fact, according to a study by Epsilon, personalized emails have a higher open rate and click-through rate than non-personalized emails.
Choosing an Automated Follow Up System
When choosing an automated follow up system, small businesses should look for a system that is easy to use and customizable to their needs. TMU Systems offers a variety of automated follow up options, including email marketing campaigns, text message follow up, and automated phone calls.
Email and Text Marketing Campaigns
Text message follow up is an effective way to reach customers and leads on their mobile devices. TMU Systems' text message follow up system allows businesses to send personalized messages to contacts, making it easy to stay in touch.
Can We Help Automate Your Follow Up System?
In conclusion, an automated follow up system is essential for small businesses that want to increase revenue, improve customer retention, and save time. TMU Systems offers a variety of automated follow up options to help businesses stay in touch with leads and customers. Contact us today to learn more about our services.
